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Speaking of Erlang and AdRoll...

Jesse Lauro Written by Jesse Lauro, January 27, 2014

Speaking of Erlang and AdRoll… now is probably a good time to let you know AdRoll will be acting as a sponsor at the Erlang Factory SF Bay Area Conference this coming March. Our very own Brian Troutwine (@bltroutwine) will be giving a talk on the complex problems involved in live monitoring our real-time bidding system. And just to put that in perspective a bit, we’re talking about live monitoring everything that could possibly go wrong on a system that receives 500K bid requests per second; requests which have the potential to spend a non-trivial amount of actual real-life company dollars in the blink of an eye.

Be sure to get your ticket to the conference now, so you can catch Brian’s talk and find out how we try to get as close to bulletproof monitoring as possible, not to mention all the other great talks on the schedule.


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The Erlang Factory SF Bay area is the largest event in the US dedicated to the Erlang programming language, and will feature over 50 speakers on 8 tracks. Talk topics will cover areas such as Reactive Programming, Analytics, Big Data, DevOps, Interoperationabilty, Infrastructure, Multi-core and Architectures.

Speakers include:

Elixir’s inventor, José Valim – also a Ruby on Rails Core Team member, will give a joint keynote with Dave Thomas - author of The Pragmatic Programmer. Mike Williams, co-inventor of the Erlang programming language, will deliver the second keynote.

Besides the already traditional Erlang Express and Erlang OTP courses, this year participants are also offered courses on Elixir, Cowboy, Riak and Kazoo.

Use the code ADROLL10 to get a 10% discount from the conference price. The discount applies to Early Bird rates until 11 February and to regular rates until the 6th of March.

You can read more and get your tickets at the Erlang Factory Conference Site.